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class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hengkangit.com\/upload\/202104\/26\/202104261347346981.jpg\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p>\u2726<strong>\u5728\u7ebf<\/strong>\uff1a<\/p>\n\n\n\n<p>\u901a\u8fc7\u5fae\u4fe1\u751f\u6001\u884c\u4e3a\uff0c\u5982\u652f\u4ed8\u5173\u6ce8\u5373\u4f1a\u5458\u3001\u516c\u4f17\u53f7\u56fe\u6587\u5f15\u5bfc\u3001\u5458\u5de5\u670b\u53cb\u5708\u5f15\u5bfc\u3001\u670b\u53cb\u5708\u6295\u5e7f\u544a\u7b49\u4ea7\u751f\u8fde\u63a5\u7684\u53ef\u80fd\uff0c\u5165\u4f1a\u5373\u8d60\u9001\u65b0\u4eba\u4f18\u60e0\u5238\u3002<\/p>\n\n\n\n<p>\u4e5f\u53ef\u4ee5<strong>\u7b56\u5212\u62fc\u56e2\u79d2\u6740\u3001\u7ea2\u5305\u4efb\u52a1\u3001\u5206\u4eab\u6709\u5956\u3001\u4eb2\u53cb\u5185\u8d2d\u3001\u793e\u7fa4\u56e2\u8d2d\u548c\u8001\u4f1a\u5458\u6d3b\u52a8\u62c9\u65b0\/\u88c2\u53d8\u5206\u4eab<\/strong>\u7b49\u793e\u4ea4\u88c2\u53d8\u65b9\u5f0f\uff0c\u8fdb\u4e00\u6b65\u6df1\u6316\u884c\u4e1a\u6f5c\u5728\u7528\u6237\uff0c\u6269\u5927\u79c1\u57df\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n<p><strong>\u25bc<\/strong><\/p>\n\n\n\n<p><strong>\u4f1a\u5458\u8425\u9500\u6d3b\u52a8\u600e\u4e48\u505a\uff1f<\/strong><\/p>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>\u4f1a\u5458\u5212\u5206\u6210\u7ec4\u662f\u57fa\u7840<\/strong><\/p>\n\n\n\n<p>\u2726<strong>\u8d34\u6807\u7b7e\uff0c\u660e\u786e\u4f1a\u5458\u753b\u50cf<\/strong><\/p>\n\n\n\n<p>\u5728\u7528\u6237\u53d1\u751f\u6d88\u8d39\u884c\u4e3a\u65f6\u5019\uff0cCRM\u7cfb\u7edf\u81ea\u52a8\u6293\u53d6\u4f1a\u5458\u7684\u57fa\u7840\u5c5e\u6027\u548c\u4ea4\u6613\u4fe1\u606f\u4e3a\u4f1a\u5458\u6253\u4e0a\u300c\u6807\u7b7e\u300d\uff0c\u5206\u6790\u5176\u8d2d\u4e70\u80fd\u529b\u3001\u8d2d\u4e70\u504f\u597d\u548c\u751f\u547d\u5468\u671f\u7b49\uff0c\u50cf\u8001\u670b\u53cb\u4e00\u6837\u4e86\u89e3\u4f60\u7684\u987e\u5ba2\uff0c\u4ece\u800c\u53d1\u73b0\u7528\u6237\u53ef\u4ee5\u63a5\u53d7\u7684\u5ba2\u5355\u4ef7\u548c\u590d\u8d2d\u5468\u671f\u3002<\/p>\n\n\n\n<p>\u2726<strong>\u8d34\u597d\u6807\u7b7e\u540e\uff0c\u5c31\u53ef\u4ee5\u8fdb\u884c\u4f1a\u5458\u5206\u7ec4<\/strong><\/p>\n\n\n\n<p>\u628a\u6ee1\u8db3\u67d0\u7c7b\u6761\u4ef6\u7684\u4f1a\u5458\u5206\u6210\u4e00\u4e2a\u7ec4\uff0c\u53ef\u4ee5\u6839\u636e<strong>RFM\u6a21\u578b<\/strong>\uff0c\u4eceR(Recency)\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u3001F(Frequency)\u6d88\u8d39\u9891\u7387\u3001M(Monetary)\u6d88\u8d39\u91d1\u989d\u5212\u5206\u6210\u7ec4\u3002<\/p>\n\n\n\n<p>\u540e\u7eed\u5f00\u5c55\u4f1a\u5458\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u5c31\u53ef\u4ee5<strong>\u76f4\u63a5\u8c03\u53d6CRM\u7cfb\u7edf\u91cc\u7b26\u5408\u6761\u4ef6\u7684\u5206\u7ec4\u4f1a\u5458\uff0c\u8fdb\u884c\u7cbe\u51c6\u63a8\u5e7f<\/strong>\uff0c\u523a\u6fc0\u7528\u6237\u6d88\u8d39\uff0c\u589e\u52a0\u590d\u8d2d\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u73a9\u8f6c\u7cbe\u51c6\u8425\u9500\u662f\u5173\u952e<\/strong><\/p>\n\n\n\n<p>\u5546\u5bb6\u901a\u8fc7CRM\u4f1a\u5458\u7cfb\u7edf\uff0c\u57fa\u4e8e\u4f1a\u5458\u6807\u7b7e\u53ca\u4f1a\u5458\u5206\u7ec4\uff0c\u5feb\u901f\u9501\u5b9a\u76ee\u6807\u4eba\u7fa4\uff0c<strong>\u6839\u636e\u4e0d\u540c\u5c42\u7ea7\u7684\u4f1a\u5458\uff0c\u5339\u914d\u9002\u5408\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\u53ca\u4f18\u60e0\u5238\u8bbe\u8ba1\u3002<\/strong><\/p>\n\n\n\n<p>\u2726<strong>\u4f1a\u5458\u7279\u6743<\/strong><\/p>\n\n\n\n<p>\u4e0d\u540c\u4f1a\u5458\u7b49\u7ea7\u4eab\u53d7\u4e0d\u540c\u7684\u4f1a\u5458\u6298\u6263\uff0c\u6bd4\u5982\u5728\u94bb\u77f3\u4f1a\u5458\u7684\u751f\u65e5\u8bbe\u8ba1\u9ad8\u989d\u65e0\u95e8\u69db\u4f18\u60e0\u5238\uff0c\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u7279\u522b\u7684<strong>\u751f\u65e5\u4e92\u52a8\u6d88\u8d39\u4f53\u9a8c<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u4e3e\u4e2a\u6817\u5b50\uff0c<\/strong>\u63a2\u9c7c\u4f1a\u5728\u201c\u5c0f\u7ec4\u957f\u201d\uff08\u57fa\u7840\u4f1a\u5458\u7b49\u7ea7\uff09\u751f\u65e5\u5f53\u6708\u63a8\u9001\u4e00\u5f2066\u5143\u65e0\u95e8\u69db\u4f18\u60e0\u5238\uff0c\u5bf9\u4e8e\u5927\u90e8\u5206\u4ef7\u683c\u654f\u611f\u578b\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u4f18\u60e0\u5238\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u6fc0\u53d1\u4e86\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u51b2\u52a8\uff0c\u4ece\u800c\u63d0\u5347\u7ebf\u4e0b\u95e8\u5e97\u7684\u9500\u552e\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u2726<strong>\u79ef\u5206\u5f53\u94b1\u82b1<\/strong><\/p>\n\n\n\n<p><strong>\u7528\u79ef\u5206\u542f\u52a8\u4f1a\u5458<\/strong>\uff0c\u5728\u6ce8\u518c\u4f1a\u5458\u65f6\u9001\u79ef\u5206\u5f15\u5bfc\u9996\u6b21\u6d88\u8d39\uff0c\u540e\u7eed\u9080\u8bf7\u63a8\u8350\u9001\u79ef\u5206\u3001\u7279\u5b9a\u8282\u65e5\u591a\u500d\u79ef\u5206\u3001\u79ef\u5206\u53ef\u62b5\u73b0\u7b49\u5f62\u5f0f\u523a\u6fc0\u590d\u8d2d\u3002<\/p>\n\n\n\n<p>\u8fd8\u53ef\u4ee5\u7528\u79ef\u5206\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u53d1\u660e\u4e00\u4e9b<strong>\u4f4e\u95e8\u69db\u7684\u5728\u7ebf\u4e92\u52a8\u73a9\u6cd5<\/strong>\uff0c\u8c03\u52a8\u83b7\u53d6\u79ef\u5206\u79ef\u6781\u6027\uff1b\u4e5f\u53ef\u4ee5\u5f15\u5bfc\u6d88\u8d39\u8005\u53bb\u95e8\u5e97\u5151\u6362\u793c\u54c1\u3001\u6d88\u8d39\u8f6c\u5316\uff0c\u4f7f\u6d88\u8d39\u8005\u548c\u95e8\u5e97\u4e4b\u95f4\u6301\u7eed\u8fde\u63a5\uff0c\u589e\u52a0\u7c98\u6027\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5f53\u6d88\u8d39\u8005\u4e0e\u670b\u53cb\u4e00\u540c\u524d\u5f80\u5b9e\u4f53\u5e97\u65f6\uff0c\u53ef\u80fd\u4e5f\u4f1a\u6fc0\u53d1\u5176\u670b\u53cb\u7684\u8d2d\u4e70\u610f\u613f\uff0c\u4ece\u800c\u4ea7\u751f\u66f4\u591a\u6d88\u8d39\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hengkangit.com\/upload\/202104\/26\/202104261404241851.jpg?ssl=1\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p>\u2726<strong>\u7206\u6c41\u88c2\u53d8<\/strong><\/p>\n\n\n\n<p>\u8fd8\u5728\u62c5\u5fe7\u4fc3\u9500\u6d3b\u52a8\u4e0d\u4f1a\u73a9\uff1f\u73a9\u6cd5\u4e0d\u591f\u6709\u8da3\u7528\u6237\u6ca1\u5174\u8da3\uff1f\u67d0\u62c5\u5fc3\uff01CRM\u4f1a\u5458\u7cfb\u7edf<strong>\u63d0\u4f9bN\u79cd\u8425\u9500\u73a9\u6cd5\u5de5\u5177<\/strong>\uff0c\u4f8b\u5982\u780d\u4ef7\u3001\u9650\u65f6\u4f18\u60e0\u3001\u5356\u5238\u3001\u9080\u8bf7\u6709\u793c\u3001\u5b9a\u5411\u8425\u9500\u3001\u6ee1\u51cf\/\u6298\/\u8d60\u7b49\uff0c\u4e3a\u54c1\u724c\u6d3b\u52a8\u63d0\u4f9b\u57fa\u7840\u652f\u6301\uff0c\u600e\u4e48\u65f6\u9ae6\u600e\u4e48\u6765\u3002<\/p>\n\n\n\n<p>\u5728\u4e0d\u540c\u8425\u9500\u8282\u70b9\u4e0a\uff0cCRM\u4e5f\u4f1a<strong>\u5b9a\u671f\u5f00\u53d1<\/strong>\u4e00\u4e9b\u65b0\u7684\u4fc3\u9500\u73a9\u6cd5\u5de5\u5177\uff0c\u6709\u9002\u5408\u6d3b\u52a8\u524d\u671f\u62c9\u65b0\/\u5ba3\u4f20\u84c4\u52bf\u7684\u9080\u8bf7\u6709\u793c\u3001\u74dc\u5206\u5238\u3001\u9884\u552e\u7b49\u73a9\u6cd5\uff0c\u4e5f\u6709\u9002\u5408\u589e\u91cf\u671f\u6301\u7eed\u5ba3\u4f20\u7684\u76f4\u64ad\u3001\u5356\u5238\uff0c\u7206\u53d1\u671f\u5f15\u7206\u6d3b\u52a8\u7684\u6ee1\/\u51cf\/\u6298\u3001\u9650\u65f6\u4f18\u60e0\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u25bc<\/strong><\/p>\n\n\n\n<p><strong>\u5982\u4f55\u900f\u8fc7\u6570\u636e\u770b\u672c\u8d28\uff1f<\/strong><\/p>\n\n\n\n<p>\u5728\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u9664\u4e86\u4e0a\u5e1d\uff0c\u4efb\u4f55\u4eba\u90fd\u5fc5\u987b\u7528\u6570\u636e\u8bf4\u8bdd\u3002\u7ba1\u7406\u8005\u53ef\u4ee5\u5728\u6570\u636e\u5e7f\u544a\u724c\u6e05\u6670\u5730\u770b\u5230\u6574\u4f53\u7684\u4e1a\u7ee9\u60c5\u51b5\uff0c\u5305\u62ec\u5404\u5206\u533a\u9500\u552e\u6392\u884c\u3001\u7537\u5973\u9500\u552e\u5360\u6bd4\u3001\u7ba1\u9053\u9500\u552e\u548c\u70ed\u9500\u5546\u54c1\u6392\u884c\u7b49\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hengkangit.com\/upload\/202104\/26\/202104261348397824.jpg\" alt=\"\" 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